Changing your business name? Four ways to let current clients know what?s coming Marketing Articles | July 4 Evan Engram Youth Jersey , 2012 If your business is expanding and you have started to offer additional services, some business owners feel their current company name will not be sufficient to communicate what they do.
This makes them want to change the company name so it better reflects the new services too and not just the original offerings. I myself have done this several times in my career, bringing me to the current brand name. Shifting your branding may become necessary at some point in your business?s development. The key is not to confuse your current clients with this change since you don?t want to lose or alienate them. You can completely change the name or modify it depending on the direction your company takes. Either way you go, I want to share three steps that will help you make your name change smoothly. 1. The Simple Solution Choose a new URL and direct all traffic from this new web address to your old website. Or if they type in the old name it can redirect to the new site. This is a common practice and it?s your choice. To help visitors understand what has happened, you position your new name at the top and then underneath you can write ?formerly? with the old name. This way Saquon Barkley Youth Jersey , your current clients can see both the old and new names so they don?t feel like they made a mistake ending up at the wrong website. 2. Video Explanation If you have added services or modified your offerings, a video can be useful for describing the changes. Say something like, ?We used to offer this, and now we?re doing this because the demand has been there. So don?t be alarmed if you?re looking for our old name. we?re still the same people, just doing even bigger and better things.? That positive spin and explanation will help to assure clients that everything is fine and even better than what they know from before. 3. Ezine Announcement You can give everyone on your list a preview of what is to come to help people get used to the idea of your new company name in your ezine. This keeps your current clients and contacts informed about the changes your company is going through. 4. Snail Mail Announcement In addition Lawrence Taylor Youth Jersey , you may have certain important clients that you?ll want to inform in a more personal manner. Writing a letter or sending a card can help ensure that these VIPs know ahead of time about the changes and that they will not be negatively impacted by them. This not only can help to avoid confusion later, but also lets your VIPs know how much you value them by being the ?first to know?. Name changes can be tricky, but if you follow these four steps, your current client base and contacts will be comforted for a smooth transition. Your Client Attraction Assignment Are you thinking of a name change? Be sure to make a plan for how you will implement the change with the least amount of disruption, while notifying your contacts and clients.
Plumber: Pipes Eli Manning Youth Jersey , Drains and Faucets Home Repair Articles | December 3, 2010 We?ve all been there: a pipe bursts, a toilet clogs itself, or the bathroom shower goes on the fritz, and suddenly Odell Beckham Jr Womens Jersey , your day has become much more stressful. Knowing when to tackle the problem on your own, and when to call a professional is often the key to success.
A plumbing problem can happen at any time, and many times, calling a plumber and getting it fixed quickly is the key to making sure that a small problem doesn?t become a huge monetary drain. While it is possible to fix some things yourself, there are several times when you will need to hire a professional plumber to come in and straighten out the problem.
The main situations that would require a professional plumber are problems that involve the pipes Darius Slayton Womens Jersey , drains, and faucets. Tightening a leak is one thing, but if you need to have the faucets in your home removed and reinstalled, not hiring a plumber could make the job more expensive in the long run. If you have a particularly stubborn clog, or if you think you may need to repair or replace your drains Julian Love Womens Jersey , be aware that this can be a large, complicated, and difficult undertaking if you don?t have the right skills and tools. These are tasks that are best left up the professionals.
Most jobs that involve the house?s pipes are also best left to a licensed plumber. When it?s time to prepare the plumbing system for winter weather, a professional?s knowledge and experience can be invaluable in preventing problems later on. The same is true in the event that your pipes freeze during the cold months. Most people are not sufficiently experienced to handle this problem themselves, and many times they can make a bad situation much worse.
Another situation where you may be best served to hire a plumber would involve problems concerning the residence?s bathrooms and kitchens. Most people are familiar with how to operate a plunger Oshane Ximines Womens Jersey , in case of a minor clog, but the inner workings of the toilet are a mystery to the majority of homeowners. When a toilet breaks down, trying to figure out where the problem lies could result in a greater outlay of money than simply calling in a reputable professional. Trying to fix issues with a garbage disposal can not only be costly, but also dangerous, due to a number of sharp moving parts inside. Furthermore Deandre Baker Womens Jersey , the pipes that service it also lead to other areas of the home, so attem
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