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Good Shows in Bad Times: Exhibiting When Your Industry Is In Crisis Marketing Articles | December 30, 2007 Every industry has its good & bad times?It is possible to turn in a great tradeshow performance when everything else is going wrong. Here are strategies to take when your industry is facing hard times
Right now, chances are you'd rather be in any industry than mortgages and home loans. A few months ago, pet foods were on the hot seat Ryan Murray Olympics Jersey , and a good while before that, high tech was under a laser beam of disgruntled scrutiny.
Every industry has its good times, when there's a lot of positive public buzz and money flows like champagne. However, every industry also has its bad times, where scandal and recall and bad business decisions can hamstring an entire sector.
What do you do when this happens to you? Is it possible to turn in a great tradeshow performance when everything else is going wrong? Is exhibiting even necessary during these bleak periods?
The answers to these questions may surprise you. Read on to discover what you need to know:
Here are five strategies you can take when your industry is the one facing hard times.
Number One: The Show Must Go On
The first step is the simplest. Keep exhibiting! Many times when times are tough and money is in short supply Seth Jones Olympics Jersey , the tradeshow budget takes the first hit. This can be a very bad decision.
Attendees know full well that the industry's having a rough time long before they get to the tradeshow. They read the same papers you do and face the same challenges you're encountering.
When they come to the show, attendees are looking for two things: what's new and exciting -- and in times of trouble, who's still at the show. Maintaining a presence at the tradeshow is a powerful, tangible way to say, "We're still here Aaron Ekblad Olympics Jersey , we're still a player, and we'll still be here when this slump passes."