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Power Your Profits Using Price And Perception Marketing Articles | December 5 John Cominsky Shirt , 2001
People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your ... value for their money... then your ... should rep


People don't always buy based on the lowest price, but they do
like to feel they're getting a good deal. If your aim is to give
your customers value for their money... then your asking
PRICE should represent the VALUE customers place on your product
or service. If the price asked for doesn't feel right, in
relation to the value delivered Kendall Sheffield Shirt , customers are not going to buy.

If the customer thinks that what you are offering them isn't
worth much, then how can you ever hope to charge a high price?

You can't!

The key is to communicate the VALUE message. And you must
communicate it so strongly that the price seems reasonable
in relation to the product or service you're offering.

What really matters is your pricing policy and how you
communicate price to your potential market. Should you offer
a discount? Should you feature the price boldly? Should you
introduce the price early in the offer? These are important
questions because without realizing ...you may be educating your
customers to give price their primary consideration. That may
not be your intention, but like it or not, that's what often
happens. The customer becomes price sensitive and then ...
SURPRISE! SURPRISE! ... A competitor comes along with an even
lower price and you lose a customer.

PERCEPTION IS EVERYTHING

A case in point - A week or so ago Kaleb McGary Shirt , I was exploring a suburban
shopping center when I decided to get a loaf of bread for lunch.
As I walked along the street I came to a supermarket.
Then across the road, I spotted a little bakery. So, off I
trundled to the bakery, "A wholegrain loaf please." I had
committed to buying the loaf just by walking in the door.

Price was not important in my buying decision Chris Lindstrom Shirt , something else
was. That 'something else' was perception. Your customers'
perception of you can be more important than your price.

Why did I choose the little bakery over the supermarket -
perception! I perceived that the quality would be better.
But who's to say that the supermarket