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While some might say that the rise of digital has made the role of the local retail store obsolete, new research from Google conducted with IPOs Media CT and Sterling Brands suggests that the relationship between digital and in-store shopping is far more nuanced and interconnected than that. In gaining an understanding of the impact of digital on in-store shopping, we were able to debunk three common retail myths. We also identified ways retailers can use digital more effectively to connect with consumers. With two in three consumers not finding the information they need in-store and 43% then leaving frustrated, digital presents an opportunity for retailers to improve the in-store shopping experience.


The lesson for retailers here is simple: Digital is a powerful way to connect consumers with stores. One way to do this is by using local inventory ads. These ads allow retailers to provide helpful details such as whether a product is in stock at a nearby store. A shopper can take action about his retail business. Grocery Mobile App makes your retail business world famous and you will more connect with your customer so your business profits more.


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Daily-Deals: Great for Buyers Wholesale Randy Foye Jersey , Negative for Firms – who really wins?


If you haven鈥檛 turned on a laptop or computer lately, the hottest factor in on the internet advertising is the every day deal. Mega-successful corporation Groupon started this trend, as well as a million imitators have sprouted. An additional daily-deal startup, Woot Wholesale Drazen Petrovic Jersey , was recently snapped up by Amazon for extra than $100 million.


So the small business of becoming a daily-deal organization is terrific. But how are those every day deals operating out for the organizations that offer them? A new study says: Not so hot.
For the uninitiated, a company that provides a every day deal by means of 1 of these sites need to deliver a substantial discount – generally 50 percent off. Then, a minimum number of clients should buy the deal, prepaying up-front and acquiring a coupon they present towards the corporation. If not sufficient customers buy into the deal Cheap Trevor Booker Jersey , it is cancelled. The trade-off is a guarantee of a large volume of new-customer visitors in exchange for the discount.
The study, conducted at Rice University鈥檚 Jesse H. Jones Graduate School of Enterprise by associate professor Utpal Dholakia, polled 150 businesses that did Groupon deal provides previously year. The final results: About two-third of participating companies stated their daily-deal gives were unprofitable.


Far more than 40 percent said they wouldn鈥檛 do a everyday deal again. Organization owners who were unhappy with their deal expertise reported Groupon deal users didn鈥檛 buy extra items beyond the deal provide. They also reported the Groupon buyers tended to be one-time visitors and didn鈥檛 turn out to be repeat consumers.

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