Vertical Portals: The Hottest New Trend on the Net? Marketing Articles | December 5 Clayton Thorson Jersey , 2001 The Internet continues it's explosive growth in all directions, so you would think thatidentifying a hot opportunity would be a simple matter. The reality, however, is thatmost netrepreneurs still str...
The Internet continues it's explosive growth in all directions Shareef Miller Jersey , so you would think that identifying a hot opportunity would be a simple matter. The reality, however, is that most netrepreneurs still struggle to make a living on the Net, while a relative few hit the big time.
In an environment where technology and markets swirl around each other like a cyclone JJ Arcega-Whiteside Jersey , getting caught up in a virtuous spiral is a matter of following natural forces. Some ideas, no matter how obvious, simply won't fly until their time has come.
Take vertical portals, for example. Lately Miles Sanders Jersey , they are being touted as one of the hottest new trends for commerce on the Web. Vertical portals aren't really a new concept-just an idea that's time has come.
For those who aren't familiar with the term, "vertical portals" are web sites that serve as guides or directories for specific topics on the Web. Sites like Yahoo! are called "portals" because they provide an entry point to the wide open world of the Web. The major portals provide much needed structure to the Web. However, a web surfer who is interested in a specific subject -pro tennis, for example- would soon find that there are extensive resources and communities just around that subject. (See Absolute Authority on Pro Tennis. The "horizontal" or general portals like Yahoo! can't possibly keep up with every possible topic.
That's where vertical portals come in. Vertical portals are typically run by people with an interest in a particular subject. These people proactively seek out the content and community around that subject Andre Dillard Jersey , and organize it with a level of care and skill that general portals simply can't match. They are a natural element of the Web. And guess what- they aren't new.
Vertical portals have been around from the start. So why are they suddenly so hot? Two words-Economic Viability. Whereas vertical portals used to be nothing but a time- sink for those who operated them, they are now being turned into income generating machines. Their time has come. Here are some of the dynamics combining to make vertical portals a great opportunity now.
1. Increased traffic - It was just a matter of time before enough people came on to the Web to reach a critical mass. We're there.
2. Consumer Confidence - Not only are multitudes now surfing, but they are increasingly feeling confident about purchasing online. Concerns about credit card scams and security are fading, and digital commerce is starting to flow freely.
3. Easy Ecommerce - Setting up a system to make sales on the Internet used to be a major technological hurdle. But with standardized and very affordable ecommerce programs now available DeSean Jackson Jersey , virtually anyone can set up a shop within their vertical portal.
4. Affiliate Programs - Even if the site owner doesn't have products of their own to sell, they can get set up with affiliate programs and sell a wide range of products specifically targeted to their audience.
One program, href="http:www.absoluteauthorityframe.cfm?sponsor=r...ot;>Absolute Authority actually provides a system for people to easily create their own vertical portals and plug in affiliate programs through a user-friendly interface. By building a vast network of vertical portals under a common umbrella, Absolute Authority plans to capture mind share in this key area of the Web. They are currently accepting applications for specific topics.
In the dynamic world of the Web Dallas Goedert Jersey , timing is everything. Fortunes will be made in the years to come, but only by those who keep pace and move when the time is right. Article Tags: Vertical Portals, Affiliate Programs
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