How do you know what to pay for web design? Do you go strictly on what you can afford or what you need? Web design is the creative presentation similar to the printed brochure, but that is where the similarity stops. Unlike a printed brochure, your web site is interactive. It is seen by millions of people. It is not limited to the hundred or even thousand that your sales people send and use as a leave behind after an in-person sales presentation. People visiting your website ... How do you know what to pay for web design? Do you go strictly on what you can afford or what you need? Web design is the creative presentation similar to the printed brochure, but that is where the similarity stops. Unlike a printed brochure, your web site is interactive. It is seen by millions of people. It is not limited to the hundred or even thousand that your sales people send and use as a leave behind after an in-person sales presentation. People visiting your website can respond instantly in ways other than a telephone call. Visitors can buy your products and services immediately. These are just a few of the differences.
Most people know about these differences. But when deciding what to pay for your website Chris Paul USA Jersey , these differences make a good yardstick. Another consideration is to weigh the outcome you want from your website.
1. Use your company brochure as a yardstick.
Let's not make this comparison using an investment in the popular tri-fold brochure. That's like comparing apples to oranges to use a tired old cliche. No, let's use your company's capabilities brochure. Say you ordered copywriting, graphic design and printing for a full-size 8 12 x 11 inch, 4-color brochure, 8 pages with a 4-page cover that weighs a bit more than the interior pages. This is a typical format. What do you suppose the cost is for your new capabilities brochure. $500? $800? $1200? If you own a capabilities brochure such as the one I just described, you know that the copy probably ran from $400-$800; graphic design $400 - $800; and 4-color printing and bindery $800 - $1200. Your total cost is from $1600 - $2800 and you haven't distributed one brochure to a potential buyer. Also Chris Mullin USA Jersey , you have not factored in in the envelope cost, cover letter cost, enclosed business card cost, and postage. Yikes! It is starting to be clear just what a printed brochure can cost. Now, ponder on the redo costs if you need to make any changes to the copy, such as your telephone number Charles Barkley USA Jersey , address, new products. It is a big bite out of the old apple, isn't it. You are going to need a complete redo and reprint. Ouch!. Cheap Jerseys WholesaleCheap MLB JerseysCheap Sports JerseysCheap College JerseysCheap Jerseys China Free ShippingCheap College Jerseys OnlineCheap Authentic NHL JerseysCheap Authentic NFL JerseysCheap Replica Soccer JerseysWholesale Jerseys From China