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Why is There so Much Recent Interest in Online Bookselling? ECommerce Articles | December 10, 2006
I was once told that if you want to understand what motivates any big company to enter a new market that all you need to do is follow the trail of the money involved.

It was only a few years ago that online booksellers had only a couple of options for listing their books on Internet marketplaces. Enter Amazon, and suddenly there were some radical changes in the landscape as well as a huge market for online booksellers. Amazon has modified the way many things are bought and sold through the Internet Authentic Kole Calhoun Jersey , but their greatest influence has without a doubt been with respect to books, CD's, and other goods with standardized numbering systems Authentic Matt Harvey Jersey , e.g., ISBN and barcode identifiers. When they began to allow third-party sellers to sell used items alongside the new ones Amazon was offering, many people Authentic Mike Trout Jersey , and certainly some other businesses, thought they were crazy, but Amazon maintained that they were customer-centric and intended to provide a marketplace where their customers could make their own decisions while being assured of a satisfactory experience.

Recently Authentic Shohei Ohtani Jersey , some very interesting events have taken place that warrant at least a cursory look. Google introduced Froogle quite some time ago, but recently introduced Google Base which I believe is intended to be the long-term replacement for Froogle. Google Base offers a venue for online booksellers to list their Amazon inventory for sale and potentially a means for sellers to circumvent the sales commissions charged by Amazon. While Google Base is still in its infancy, once Google has all the details worked out and has integrated into their service a means for secure customer payment and seller notification Authentic Justin Upton Jersey , Base will in all likelihood be a real headache for Amazon. I say this because Amazon is accustomed to market domination and Google is not very well known as settling for being number two at anything. I am sure Amazon will counter with other incentives and features to maintain their position and market presence, but Google will go for position number one in online bookselling if they really decide to get into the business. The developments are going to be very interesting to say the least.

An even more recent development that lends credence to the value of the bookselling market was Microsoft's announcement that they will be launching an Internet book search feature which will target only books in the public domain and those that publishers ask to have included which are under copyright protection. Thus, Microsoft is now at about the same point where Google was a few years ago Authentic Zack Cozart Jersey , but is not targeting all books like Google first declared they would be doing.

So, why are Google and Microsoft so interested in books? The only logical explanation is that both see a way to derive substantial revenues from the sale of books. What I do not understand is why it took them so long to see this. Amazon is a multibillion dollar company with very respectable annual earnings, and surely Google and Microsoft were aware of Amazon's business theme before now. Amazon did not get as big as it is by giving their services away.

Regardless of their motivation Authentic Albert Pujols Jersey , it is great to see some industry giants coming into the picture; the competition for Amazon should only strengthen the industry and result in competitive marketplaces that offer booksellers and buyers a reliable and trustworthy transaction experience.

Now, if I could only raise the capital to start up a competitive co-op online marketplace that would only charge booksellers 5% - 10% commissions and no listing fees, I could jump into the action too. It would only take a hundred million dollars or so to get started Authentic Nolan Ryan Jersey , but the last time I checked my bank account I was a little short.

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